Visual identity

Website (5+ pages)

Indicative cost:

£3,000

Wild at Heart had a homemade logo and very loose visual identity, but no website, and the visual identity needed tightening up. We came up with a simple visual identity that can be easily applied to any flyers or other printed materials, as well as working with the new website.

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With the new visual identity in place, we worked together with the client to create a super-logical site structure. This was important because there are many elements to the business, which could have caused confusion without careful management of the user experience.

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Layering the visual identity over the site structure created a compelling and clear website. We were really pleased with the result.