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Wild at Heart

Visual identity and website for a Forest School business.

Project type:

Visual identity

Website (5+ pages)

Indicative cost:


Wild at Heart had a homemade logo and very loose visual identity, but no website, and the visual identity needed tightening up. We came up with a simple visual identity that can be easily applied to any flyers or other printed materials, as well as working with the new website.

With the new visual identity in place, we worked together with the client to create a super-logical site structure. This was important because there are many elements to the business, which could have caused confusion without careful management of the user experience.

Layering the visual identity over the site structure created a compelling and clear website. We were really pleased with the result.

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