The small Society had a homemade logo that they liked, but no website or deliberate visual identity. They had created a few leaflets themselves in Word and were ready to professionalise, with professionally designed and printed marketing materials and a website to promote their services online.

​

We kept the visual identity very simple, using imagery in the leaflets and across the website that focuses on the seaside element of the organisation - one of its major draws. This gives the brand a calm and light feel, striking a balance between serious and approachable.