Sew_Fifi's founder asked us to create a logo for her new business that she could use on Instagram and other social media platforms, and on her packaging. It needed to be flexible to fit different forms and layouts. The brief was quite open but she had a few specific ideas which we used as a starting point.

This project involved quite a bit of back-and-forth with the client, as well as in-depth research and some intricate illustration, so it was on the longer side for a pure visual identity / logo project.